Mindshare@SXSWi: Wake Up, Austin – Friday, March 10

By Charlie Legg, Associate Director, Planning, Mindshare North America

“I don’t care if Monday’s blue, Tuesday’s gray and Wednesday too, Thursday I don’t care about you, It’s Friday I’m in love.”

Lyrics from The Cure couldn’t be more appropriate for today. It’s the first day of the 2017 SXSWi festival here in Austin, TX and Mindshare will be unleashing our roving reporters into the streets to bring you “The Best From South West.” The weather will be seasonably warm for the next two days but bring an umbrella as rain is likely through the weekend. And remember – if you’re looking to catch an Uber of a Lyft, they’re not actually in Austin – so download the Fassen app for this one (and check out the other transit options in our SXSWi Guide).

Here are some of the top draws to consider as you swig on that first cup of Joe (or perhaps even a delicious Caramel Macchiato).


Interactive Opening Speaker Cory Booker
11:00am- 12:00pm at Austin Convention Center Ballroom D, 500 East Cesar Chavez

Remember, at SXSWi, you need to get in line early for keynotes like these. New Jersey Senator and former Newark Mayor Cory Booker will take the stage in an interview by Google’s Malika Saada Saar.

Designing Emotionally Intelligent Machines
12:30pm- 1:30pm at JW Marriott Salon 8, 110 East 2nd Street

As artificial intelligence and machine learning go mainstream, how can designers ensure the intelligent machines and services they create are more Big Hero 6 and less Ex Machina? This session will discuss how effective computing can lead to design experiences that are intelligent and empathetic. From politeness to emotional awareness, this presentation explores how empathy is becoming an important design element in the machine reaction algorithm.

Leveraging Social Media to Build Your Brand
2pm- 3pm at JW Marriott SalonE, 110 East 2nd St.

Have you ever wanted to use social media to help grow your brand but weren’t sure which app to use or how best to use it? This session will give an overview of multiple social media platforms including tips on when and how to use each one as well, with examples of short term growth of followers and subscribers.

When Your Internet of Things Knows How You Feel
3:30pm-4:30pm at JW Marriott SalonFG, 110 East 2nd St.

The technology we use every day knows a lot about what we do—what we click on, where we go, and who we follow. But so far, it doesn’t know much about how we feel. Emotion-sensing technology is c reality. This talkshows how designers can create rich, emotional experiences for the next wave of emotion-aware technology.

Eyes In The Sky: The Future of AI and Satellites
3:30pm- 4:30pm at JW Marriott Salon7, 110 East 2nd St.

Clearly Rockwell was ahead of his time, when he penned the 80’s hit “I always feel like… somebodies watching me,”. The speed and volume of data being collected by Satellites, Drones, Sensors and Gauges with the coupling of AI is leading to the ability to scan, understand and narrate the daily activities of us all. Will there be anywhere to hide from the eyes in the sky?

Special Events:

National Geographic Base Camp
12:00pm- 12:00am at The Vulcan Gas Company, 418 East 6th St.

Be sure to visit National Geographic’s base camp featuring augmented reality, interactive robotic, they will also be hosting a birthday bash for Albert Einstein to celebrate Pi-Day. They will have an extensive footprint on the ground celebrating new programming initiatives.

Influencer Marketing Discussion with feedfeed
4:00pm- 6:00pm at The Driskill Jim Hogg, 604 Brazos St.

Chat with feedfeed founders & members of our Influencer network about best practices in influencer marketing & content creation in the food/lifestyle segments with case studies.