Culture Vulture Live: If you’re Under 40, You’re Underage

This week, on Mindshare’s Culture Vulture Live: You may be old enough to drink, but you’re not old enough to dance in this club – unless you’re 40. We look at a new nightclub event in Sydney, Australia called 40up, and how it fits into a trend that Mindshare is tracking called, “The Boomaissance.”

Read more about it on Media Village, and check our our 2017 Culture Vulture Trends report here.