Culture Vulture Live: Pets are the New Newborns

That bundle of joy is actually a bundle of fur: this week on Mindshare’s Culture Vulture Live, we’re looking at new data on how millennials today are choosing pets over children (and treating their puppies like babies). Check out our insights about the new path to adulthood, and what that means for marketers.

Want to learn more? Read about it on Media Village: