Spotify’s Musical Formula: Episode 6 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here.

A chat that was music to our ears: today we were joined by Spotify’s Liberty Carras Kelly, Head of Sales for the Americas, who gave us an inside look at the popular data-driven music platform. Music empowers everything we do: from our everyday activities like cooking and falling asleep, to the highs and lows of our emotions (break-ups included), our actions and moods are reflected in what we listen to. Brands and artists alike use data to tune into those actions and feelings, targeting us at the right place and time. Mindshare NA’s Bethany Mach, Executive Director, Global Client Lead, talks to Kelly about how they’re embracing the live music experience at Cannes 2016, and keeping users engaged, song after song.