Why The Social Conversation at Cannes Has Decreased: Episode 4 of Beyond the Rosé

Did you miss the first few episodes of Beyond the Rosé? Catch up here:

No two Cannes Festivals are the same, and Patrick Charlton has the data to prove it. As the Director and Co-Founder of Buzz Radar, Patrick and his team gather and visualize data from social media networks, Google Analytics, paid media, IBM Watson, and more. For Cannes this year, he points to a 20-25% drop in online conversation about the festival in general, crediting that in part to agencies doing a great job at condensing content (aw, thanks!). Mindshare NA’s Bethany Mach, Executive Director, Global Client Lead, sits down with him to discuss what else has changed at Cannes regarding the types of attendees, what people are posting (or not posting), and an emotional analysis of the daily events.