Kudos to our Campari and Kleenex teams in the U.S., who have been shortlisted for tonight’s Media Lions in Cannes!
Campari: our team in LA worked with the brand to help prevent drunk driving – to take a different approach from what the government and spirits industry have done so far. Campari focused on the moments that mattered – when people were at bars, likely to drink and drive. We partnered with Kiip, a mobile rewards network, using data to pinpoint moments of receptivity, and serving a $5 credit towards a Lyft ride.
Kleenex: our team in Chicago worked with the brand to show how Kleenex is used as a gesture of care – through highly receptive, emotional moments tailored to individual audiences’ preferences. Timed to cultural moments, with advanced Facebook targeting, people watched, shared, and left uplifting comments on Kleenex’s 26 emotionally compelling videos.