A Game Plan for Sports and Social, Featuring Brett Favre: Episode 3 of Beyond the Rosé

Did you miss the first two episodes of Beyond the Rosé? Check out episode one here: Why Weather is Better Than Sex, featuring guests Adam Gerhart, CEO of Mindshare U.S., and Paul Walsh, Weather & Climate Strategist of The Weather Company. And check out episode two here: The 2020 Cannes Grand Prix Winner, featuring Cary Tilds, Chief Innovation Officer, GroupM.

Cannes is the Super Bowl of media and advertising. So it’s no surprise that Sqor’s Brian Wilhite, Founder and CEO, and Jon Gregg, Chief Revenue Officer, and Brett Favre, Sqor board member and former quarterback of the Green Bay Packers, are big fans.

It’s only been two years since Sqor’s sports social media network has gone live, but since then, they’ve connected countless athletes with fans through a more personalized experience. Mindshare NA’s Bethany Mach, Executive Director, Global Client Lead, talks to the team about Sqor’s content strategy (and the opportunities for brands), how they leverage athlete involvement with their fans (including Brett’s personal experience), and why sports needed a dedicated social network. Grab a front-row seat!