#WhatsTrending: Selfie-Made

By Stephanie Liao, Corporate Communications, Mindshare NA

Selfies aren’t just about yourself; now, they’re about brands. New apps like ‘Pay Your Selfie’ and ‘Popular Pays’ give consumers the photo opportunities they never knew they wanted. Brands are now handing cash to consumers to take selfies with their products.

Last week, the New York Times posted an article on how this not only helps brands self(ie)-promote, but also allows them to research the art of the selfie and who, when, how, and why their products are being used. “The selfies are a good way for companies to obtain information that people can’t or don’t articulate in focus groups or other traditional research methods, said Ravi Dhar, director of the Center for Customer Insights at the Yale School of Management,” (NYT).

In the time of a ME-dia generation, people are all about projecting their identities through the logos they wear, the brands they use, and of course, the selfies they take. Read more about the trend in our Culture Vulture Report.