This week, on Mindshare’s Culture Vulture Live: Facebook has filed a patent to turn people’s photos into customized emoji. The idea is that if you use an emoji on Facebook, their facial recognition technology will find a photo where you have a similar expression on your face, and then they’ll turn that photo into your very own emoji.
Now, a lot of brands are already using emojis for marketing. But what’s really interesting is how the trends of inclusivity and self-expression are coming into play.
Read more about it on Media Village: https://www.mediavillage.com/article/put-your-best-emoji-face-forward/