Mindshare North America Appoints OMD’s Jennifer Napolitano As New Business Development Lead

We’re excited to announce the appointment of Jennifer Napolitano as Senior Partner, Director of Business Development! Napolitano will lead Mindshare NA’s new business team, driving business development and growth for the agency across North America. She reports to Colin Kinsella, CEO of Mindshare NA, and is based in New York.

“Jennifer is a seasoned leader who embodies so many of the values that are crucial at Mindshare, including her grit, creativity, and forward-thinking approach,” said Kinsella. “I’m thrilled to have her onboard. And following a great year for the agency, particularly with The LOOP, we’re all incredibly excited to see what comes next.”

Napolitano joins the agency from OMD, where she led all new business efforts across the U.S. She grew and transformed the agency’s business development department, driving numerous client wins such as Hasbro, Cigna, Walgreens, Luxottica, and Realogy. She was also part of the team that created OMD’s Oasis, a traveling activation that curates client experiences at industry events such as CES and Cannes.

Napolitano brings over 15 years of media industry experience to her role. Prior to OMD, she worked on the business development team at media agency MEC, and before that, in the international media distribution of Spanish language programming in conjunction with Televisa. She began her career as a print media buyer for SLG, Inc.

Winning Momentum for Mindshare NA

In 2015, Mindshare NA won two of the year’s biggest pitches: General Mills and Unilever, on top of numerous other wins such as Booking.com. The agency also took home a streak of industry honors, such as MediaPost’s Social Agency of the Year (for its adaptive marketing engine, The LOOP), Adweek’sMedia Plan of the Year, Mobile Marketer’s Mobile Agency of the Year, the MMA’s Global Mobile Agency of the Year, in addition to wins at Cannes Lions, the Effies, Adweek’s Project Isaac Awards, and more.