Culture Vulture Live: Location, Location, Location

This week, on Mindshare’s Culture Vulture Live: We’re looking at mobile location data and the opportunities for brands. For example, Coors Light and Shazam launched a new campaign in New York that tailors music playlists in real-time, depending on what neighborhood you’re in.

To give people a refresh on the topic, at Mindshare we’ve put together a new infographic guide on the ins and out of location data. See some of the big takeaways in Culture Vulture Live, and check out the full infographic below.

Mapped Out: Mobile Location Data Explained by Mindshare North America