Culture Vulture: 2016 Trends Report

Meet the commitment-phobic consumer: along with e-sports, Easter eggs, and the Peter Pan market, Mindshare North America’s annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.

Now in its fifth year, the annual report does a deep dive into behavioral trends and insights—spanning demographic shifts, media consumption, sociological insights, and much more – including the role for brands. Read on to get the latest on everything from content hacking to binge watching to 21st century motherhood.

2016 Culture Vulture Trend Report by Mindshare North America