Beet.TV: Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

By Andy Plesser

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV

Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, he adds.

We spoke with Bitterman at the New York offices of Mindshare for our lead-up series to CES.  In the interview he talks about client expectations at CES and trends he expects to see at the upcoming show. Watch the video here: