In the course of just the past year, Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV
Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, he adds.
We spoke with Bitterman at the New York offices of Mindshare for our lead-up series to CES. In the interview he talks about client expectations at CES and trends he expects to see at the upcoming show. Watch the video here: http://www.beet.tv/2016/01/facebook-is-the-new-way-people-consume-media-mindshares-jordan-bitterman.html#.VonXMY6JTZo.twitter