Cynopsis Media has named Mindshare’s Cindy Gustafson, Managing Director for the Invention Studio, one of its Top Women in Digital. This inaugural list honors trailblazing women who excel in digital content, advertising, social media, and more. Gustafson was recognized in the Industry Leaders category, at a special awards reception in New York last night.
As co-founder and Managing Director, Gustafson’s work in the Invention Studio brings the concept of “Media-As-Creative”to life for Mindshare North America, the global media agency network that’s part of WPP. She and her team drive a wide range of bespoke ideas for clients, including new potential partners, emerging technologies, and never-before-done activations for existing platforms.
Gustafson is also the architect of Planning for Agility – a proprietary agency framework and series of client programs that helps brands develop an adaptive marketing strategy across the entire paid, owned, and earned ecosystem.
Prior to founding the Invention Studio in 2013, Gustafson served as Managing Director for Mindshare’s Team Unilever. She’s been recognized as an Adweek Media All Star, and her work has been honored by Adweek’s Media Plan of the Year, the Effies, IAB MIXX, a Cannes shortlist, and more.
To see the full list of Top Women in Digital, please visit: http://cynopsis.com/event/2015twd/#honorees