IAB Mobile Marketplace: Defining Mobile & Mobility – It’s About People!

In the age of wearables, in-car, and Internet of Things, how is mobile even defined? Forget about devices, platforms, and screens. Mobile is behavior. At the IAB's Mobile Marketplace event this week, Jeff Malmad, Head of Mobile and Life+ for Mindshare North America, talked about location-based programs, connecting with wearables, and how to create consumer-centric experiences for a world gone mobile.

If you couldn't make the event, check out the recaps on Mobile Marketer and GeoMarketing. And, you can see part of Jeff's talk in this IAB video below.