Culture Vulture Live: Total Eclipse of the Heart…Rate

This week, on Mindshare’s Culture Vulture Live: Nazanin Jazayeri talks about HeartWatch, a new app to help you make sense of your heart rate. For users of the Apple Watch, the app accesses your heart rate data and turns it into a visual dashboard.

HeartWatch is a good example of the power of data visualization. It’s not just about painting a pretty picture – but using the visuals to uncover insights that people wouldn’t have seen otherwise. And, it all feeds back into a key trend that we’ve been monitoring at Mindshare: Outsourcing Control. From counting calories to divvying up bills, brands that can help people make better sense of their habits and challenges will consistently reap the benefits.

Read more about it on Media Village: