Last Thursday at the Westin Harbour Castle in Toronto, the 16th annual Media Innovation Awards honoured the fantastic role media plays in the marketing realm and awarded those responsible for deploying, implementing, and creating breakthrough advertising media programs. Organized by Marketing Magazine, the MIAs have become Canada’s most prestigious and important awards in the media industry.
This year #TeamMindshare snagged four beautiful MIAs:
- Silver, Best Use of Content: Kimberly-Clark, Kleenex Share the Care “Flu Break Friday”
- Silver, Best in Radio: Walmart “How To Spring”
- Bronze, Best in Mobile: Walmart “Summer Waze”
- Bronze, Best in Content Publishing: Kimberly-Clark, Viva “Stretch It To Get It”
A huge congrats to everyone who was a part of the winning teams and for all the hardware won! Check out the videos for the work below.