Media in Canada: Mindshare cues up Snapchat for Canadian brands

Mindshare has partnered with Snapchat to use its Discover and Live Stories sections to deliver short campaign creative to a younger demo engaged with content on that platform.

The partnership is the first of its kind to bring Canada-specific brand advertising to the platform, which has over a 100 million global users and is most visited by a millennial demo. The decision to develop the partnership was part of Mindshare’s strategy to find a new, untapped and uncluttered environment in which to reach customers.

For details on Mindshare’s new Snapchat programs, see the full article on Media In Canada: