Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Jordan Sagisi, Partner, Associate Director, Digital Investment, and find out what makes him tick.
About Jordan: Jordan recently celebrated his three-year anniversary at Mindshare on Team Unilever. Originally from California, he has lived in New York for 11 years, and is finally getting a New York State Driver’s License this year. On weekends, he’s usually taking it easy in Brooklyn, and/or tapping it back at SoulCycle.
1) What inspired you to go into advertising/media?
In college I thought I wanted to go into television or film production—I was a big TV watcher growing up, and had always been interested in content and creating content. However, in school I quickly realized that production was not for me, and I found marketing. Going to NYU gave me the opportunity to intern across multiple marketing disciplines (creative, PR, media, even print sales). It became clear to me that media agencies offered the dynamic atmosphere I sought professionally.
After college, I was offered a role on the AT&T account at MEC, and have never looked back! Now, it’s great that I ended up working on Unilever at Mindshare, where we’re constantly creating content.
2) What are the biggest do’s and don’ts for leading a multi-team collaboration?
Here at Mindshare, I have had the pleasure of managing a pretty large team on the Digital Investment Group, and as a whole, we work with multiple internal and external partners on a daily basis. Open lines of communication are a must-have to drive speed and teamwork. Face-to-face communication is always best, but I can’t stress enough how important follow-up recap emails are. I’m a huge fan of accountability via email. Don’t assume that direction is clear or final until it’s written down.
3) What’s the most exciting thing happening in media/marketing right now?
For me, the most exciting thing happening right now is how data continues to unlock accountability. Is my ad reaching a human? Is the ad viewable? Are we delivering to the right demographic? Are we affecting brand lifts? Data has a constant presence in the way we approach the marketplace, and enables us to provide a tremendous amount of value to our clients