For Millennials, food can be as cool as alcohol. This is reflected in what they’re choosing to consume, which continues to be all about good quality fresh and organic foods. For example, they’re planning to spend 37% more on fresh fruits and veggies and 25% more on organic food in the next 12 months. However, for them it’s much more than quality – it’s about finding a unique food experiences. These include finding a restaurant that pairs food with curated playlists and discovering a new type of cuisine like Vietnamese street food with Yum brand’s new fast casual Bahn Shop. Here’s hoping the next taco will be a bahn mi sandwich! Other brands are connecting to Millennials’ epicurean natures through instant gratification, from Whole Food’s partnership with Instacart delivering organic veggies quicker to the successful resurgence of Surge (only on Amazon by the caseload) thanks to a persistent Facebook fan campaign. Finally, in changing Millennial tastes, Mezcal is having a moment. The smooth and smoky tequila is beginning to take its place in bars over its more traditional blue agave brother. The next shot’s on you.
(Sources: Mindshare’s Scout Network, The Atlantic, PSFK, Business Week, Fortune, Huffington Post)