What's Trending: Future consumerism is here


The race is on to be the most innovative, utility-driven payment and delivery service, and the big players (Apple, PayPal, Google, et al) are vying for your attention and money. While it remains to be seen if consumers will adopt Apple Pay at the cash register, PayPal is looking at Bitcoin to up its innovation creds. This will allow PayPal customers to use the digital currency for Uber, Airbnb, TaskRabbit, and HotelTonight. Google, like Amazon before it, has been experimenting with same-day drone delivery through their ‘Project Wing’ initiative. While still a few years down the line, Google’s ‘X’ Lab continues to innovate towards the future of consumerism. Finally is Instagram the next shopping platform? We’ve seen a Swedish department store use video as a fun game for discounts and we’ve heard about how Phrosties (the underground drink of choice in Brooklyn this summer) were sold via Instagram. It’s a new world. 

(Sources: Mindshare’s Scout Network, New York Times, Fast Co, VentureBeat, Huffington Post, Ad Week)

Posted on October 16, 2014 .