Now, I'm looking at how brands can dictate change in the podcast space to speak to a female audience in an untapped but meaningful way.
Cannes is ‘lit’ (and I’m not just talking about the sun).
Brands that “jump on the bandwagon” inevitably fail with cause marketing. Intention is no longer enough and brands that use equality in media need to have purpose.
WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and relevant, but also unexpected.
With technology rapidly changing immersive tech it's getting lighter, faster, and cheaper with more processing.
While there is a consistent balance of equal gender representation at the festival, I took extra note today during specific sessions as well as during meetings with tech partners.
The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning.
Chatbots and messaging were big themes on Tuesday in Cannes.
Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity.
Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality.
Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. It’s in this backdrop that POPSUGAR hosted Mindshare for an intimate dinner with award-winning actress Elisabeth Moss
Cannes Lions is now in full swing and we wasted no time today attending panels and activations. Two major panels on gender equality and diversity happened today on opposite ends of the Croisette.
It’s official: the Cannes Lions Festival is in full swing! I got right down to business and popped over to the Palais to hear a panel on ‘The Creative Ethics of Cognitive Intelligence’
Find out why OmniVirt's Michael Rucker told us just because something is creative doesn't mean it will work.
The Weather Company CMO Jordan Bitterman tells us why machines will never truly be able to replace human creativity. Check out his advice for brands looking to dive into AI and more.
With day one fin, we're in full Lions-mode here on the Côte d'Azur. First stop? Le Palais II to check out the health tech innovations and short lists.
Bonjour Cannes! We could, quite literally, see man and machine in constant interaction while on our way to the Palais to attend the first of many sessions.
Our U.S. CEO Adam Gerhart shares his advice for brands and marketers on how to get the most from their Cannes Lions experience and the key trends that should be part of every conversation.
We've all heard the news: Amazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7 billion. Mindshare's Russell Goldman, Director of Shop+, gives us the scoop on what this acquisition means for brands and marketers.