Mindshare Canada's Alana Diehl shares her thoughts on the festival, including what technology and media have the brightest future in advertising.
GeoMarketing spoke with Mindshare's Charlie Legg to get his thoughts on SXSW and what technologies are actionable for brands exploring the Internet of Things, AR, and more.
At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.
From marketers to developers, publishers to neuroscientists, SXSWi had a diverse group of attendees and speakers. Rachel Lowenstein lays out some of our highlights below.
At SXSWi, Mindshare’s Gabriella Kaplan sat down for a Q&A with Ben Lerer, CEO of Group Nine Media (which owns brands including Thrillist, NowThis, The Dodo and Seeker). Check out Lerer’s thoughts on influencer marketing, content distribution, and more
SXSW Interactive had something for everyone. From AR to AI, data visualization to interactive surfaces, this special edition of our SXSWi Nightcap series has four of our team members share their biggest takeaways from the festival.
Good morning, Austin! The week has flown by and we are on our last day of SXSWi. Alana Diehl shares the final set of sessions to check out today.
From drone racing to LGBT equality, IBM's Watson to Mark Cuban, our SXSWi team shares their favorite sessions from the festival.
Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. From neuroscientists to Nickelodeon, Gabriella Kaplan shares her insights from the day.
What industry will autonomous living disrupt next? What's one tech trend that marketers aren't paying enough attention to? Hear from Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to get his take.
We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. From interactive art, to puppies at the Trade Show, Alana Diehl gives us the scoop on what to see today.
On Pi Day, Alana Diehl gives us the scoop on what happened at SXSW today - from the business of creating hilarious content, to insights from the one and only Kesha.
The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! From addressable TV to zero gravity, Gabriella Kaplan shows you what you can see today.
Data meets beauty, music meets cause marketing, and The Office meets VR: we asked our Mindshare@SXSWi team to tell us, "If you could program your own session at SXSW, what would it be?"
On day four of SXSWi, Amanda and Rachel decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts they can bring back to our Mindshare clients.
Good morning from the bat city! As more film and music folks roll into town for their respective festivals, there are still plenty of Interactive sessions and brand activations to check out. Aydin Abdollahi gives us a preview.
From VR in sports, to the future of luxury, and more, Charlie Legg gives us the recap of day three at SXSWi.
#TeamMindshare is ready for another day running from session to session, house to house, and even a tour of the trade show! There’s some major panelists today (celebrities, investors, politicians..) - Rachel Lowenstein gives us the scoop.
Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two - from Mindshare's own Amanda Hechinger speaking on a panel, to interviewing GroupM's chief innovation officer Cary Tilds, and more.
Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare's Rachel Lowenstein interviewed The New York Times' Marc Lavallee, Executive Director, Story[X] out in Austin to get his take.