Digiday looks at the growth of publisher partnerships and what they mean for the media landscape, featuring insights from Mindshare's Christine Peterson.
Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside Skills. Here's what marketers should know.
Last week Facebook hosted F8, its annual global developer conference - bringing together marketing partners and developers from all over the world for two days of sessions, workshops, and product demonstrations. Check out their key announcements here, from Messenger to analytics to Facebook Camera and more.
In honor of Earth Day, check out some of the special events that we held at Mindshare - from the BBC to seedling planting, to a party in the dark, and more.
We're excited to announce that Mindshare is a finalist for two categories in thinkLA's IDEA Awards! Mindshare is a finalist for Agency of the Year, and Emma Witkowski for Agency Person of the Year.
The LA Times looks at the role social media played in pressuring brands to boycott Bill O'Reilly, featuring insights from Mindshare's Jason Maltby.
A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
This week, on Mindshare's Culture Vulture Live: Karina Marinha looks at Disneybounding, a fashion trend where people dress up like Disney characters, except they’re using everyday clothes instead of costumes. See the lessons for brands and marketers here.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
Google is launching a beta version of its header bidding alternative, which will be known as Exchange Bidding Dynamic Allocation (EBDA for short). Here's what that means for brands and marketers.
Shopkick, the shopping rewards app, has launched a new grocery shopping offering. Read about it here, and see how it’s been leveraged by our RAGÚ client
Congratulations to the Jaguar team on winning at MediaPost's Marketing Automotive Awards! Read the write-up to learn about the winning interactive campaign, "Unleash the Cats."
This week, on Mindshare's Culture Vulture Live: A new study shows that for more than 40% of millennials, how Instagrammable their trip will be is the biggest deciding factor for choosing a vacation spot. James Kelly has the scoop here.
InterContinental Hotels Group’s Holiday Inn brand is launching a multimillion-dollar campaign focusing on the thoughtful touches that make its guests smile.
Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.
Why 'skills' are the new apps: The FT looks at the landscape for brands and voice recognition platforms, featuring insights from Mindshare's Jeff Malmad and Norm Johnston, along with GroupM's Cary Tilds.
Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Amanda De Fields in Toronto, and find out what makes her tick.
Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.
We're launching Community X, a women’s leadership initiative in partnership with Charlotte Beers, former U.S. Under Secretary of State. The program brings both Mindshare executives and clients together, making it more unique than a standard female leadership training or retreat programs.
This week, on Mindshare's Culture Vulture Live: the couple that hates together, stays together. Karina Marinha looks at Hater, a different kind of dating app. See how it falls under a larger trend that we've been tracking for brands called "My World / The World."