Making Multiscreen Campaigns Pay Off
Mobile devices are omnipresent, connected TVs are in over 60% of homes and linear TV viewing is declining. All of this means that in the race for viewers’ attention, advertisers are learning to execute campaigns across multiple screens to achieve their goals. In this complicated new world, what are the best practices learned to date?
Moderator: Will Richmond, Editor and Publisher, VideoNuze
- Greg Manago, Co-President, Mindshare Content+ Entertainment
- Brenley Higgins, Director, US Media, American Express
For more details, please visit: http://videosummit2016.videonuze.com/