Jeff Malmad, Managing Director, Mobile & Life+ Lead, at Customer Engagement World

  • Javits Center New York City United States

The Great Showrooming Debate:  Embrace It or Hate It

Showrooming is a phenomenon where customers visit a brick-and-mortar store to examine products that they later buy online.  Challenged with consumers changing their behavior and still competing for the sale, marketers must choose between  a strategy that will embrace showrooming or combat it.  Our panel of experts will weigh the pros and cons of the showrooming phenomenon and discuss their methods to support their strategy.