Global PR Summit 2016 | Earned Influence and the Power of Integration | Art Zambianchi


  • St. Regis Bal Harbour Hotel Miami, Florida

The Holmes Report's Global Public Relations Summit —now in its fifth year, attracts more than 400 delegates and 100 speakers each year from across the globe.

Earned Influence & the Power of Integration

Effective integrated communications is at the core of the creative process in an age of convergence. If you strip away the traditional silos of advertising, media, PR, and digital, what is the core of great communications and how can marketers and agencies utilize creativity to produce great ideas that influence and engage fickle consumers? Does it matter whether PR or advertising leads? And can an idea be genuinely creative if it doesn’t result in increased sales or changes in behavior? Ogilvy Public Relations wants to continue its conversation from Cannes 2016.

Moderator:

  • Jennifer Risi, Global Chief Communications Officer

Panelists:

  • Art Zambianchi, Executive Director, Mindshare
  • Michelle Anderson, Managing Director, Ogilvy PR
  • Donna Sanker,Chief Marketing Officer, BF Fuels North America

Learn more about #PRovoke2016 here.