Silicon Beach Fest | Richard Beale

  • Marina Del Rey Hotel 13534 Bali Way Marina del Rey, CA, 90292 United States

Panel: Advertising Apps on Mobile Phones and Tablets

Your PC rides in your pocket, and it functions differently than any other computer you’ve ever owned. What used to start with search now begins and ends with apps. Targeting, tracking, ad serving, and attribution have all turned inside out, and a tiny piece of code called an SDK can make or break your mobile marketing program. Welcome to the multiscreen, mobile-first Internet. The perils are many and the spoils are rich. This panel will decode the technology, explain the culture, and provide actionable strategies that have made brands successful in this dynamic and rapidly changing environment.

Moderator:

Mitchell Reichgut, Jun Group, CEO

Panelists:

Richard Beale, Partner, Digital Investment, Mindshare NA

Caty Burgess, CW Network, SVP, Media

Scott Bishoff, Fox, VP, Digital Media

Chris Moynihan, K-Swiss Global Brands, Global Digital Marketing Manager

Yvonne (Ip) Abt, VP, Partner, Portfolio Management at UM, representing Sony Pictures

For more information, please visit: http://siliconbeachfest.com/about/