The shift in "who manages what" is reshaping the marketing landscape, not only among brands and their agencies, but among creative and media agencies and agencies and their technology partners. Which agency models are keeping the biggest pieces of the spend pie? And which ones are gaining new importance? Join iMedia Connection to explore new ways agencies are earning brand trust in the areas of programmatic buying, marketing automation, targeting, analytics, creative campaign development, customer relationship management, and more.
Jeff Malmad, Head of Mobile and Life+ for Mindshare NA will join a discussion with Waze's Dan Brough, Head of Agency Business Development.
For more details, please visit: http://www.imediaconnection.com/summits/2016/2016-may-agency-summit-from-agent-to-ally-the-modern-agencys-survival-guide/