OMMA Video at Internet Week | Panelist: Tiffany Winter

  • Radisson Martinique on Broadway 49 West 32nd Street New York, NY, 10001 United States

Nano-Second Narrative: Creating For The Feed

Most mobile social video is experienced at the lightning fast speed of scrolling. This poses a unique creative challenge. How do video storytellers earn attention and get their target to put on the thumb brake and give a clip a chance? What are the emerging rules of story arc, messaging, format and timing? We ask some early nano-storytellers to share the first learnings.

Moderator: Ian Beacraft, Digital Strategy Director, Havas Worldwide

- Tiffany Winter, Head of Strategy & Partnerships, Mindshare Content+ Entertainment, NA
- Topher Burns, Group Director, Distribution Strategy, Deep Focus
- Brian Carley, Chief Creative Officer, Rokkan
- Stevie Dove, Director, Social Studio North America, SapientNitro

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