MMS Upfront at Internet Week | Panelist: Bethany Mach

  • The Altman Building New York, NY 10011

The Transformation of Storytelling and the Impact on Brands, Distribution Channels, and Creators

Digital content is being consumed in greater amounts and in more varying formats and platforms giving brands greater opportunity to tell their story in intriguing and creative forms. Be inspired by creative talent delivering engaging content and ways they are tailoring the story to the platform being used.

Moderator: Miriam Gottfried, Reporter, Heard on the Street , Wall Street Journal


- Bethany Mach, Executive Director, Global Client Lead, Mindshare North America
- Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather
- Taras Wayner, Executive Creative Director, R/GA
- Tom Edwards, Chief Digital Officer, Epsilon

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