State of The Industry – The Tech Revolution | Panelist: Bethany Mach

  • A&E Networks Event Space 235 East 45th Street New York, NY, 10017 United States

As Industry Professionals, as Students and as Educators, we need to understand what drives the modern vehicles that push marketing, media, content and branding. Today, the fuel is technology and we need to be fluent in the extraordinary and transient phenomenon taking place each and every day.

Technology has become a ‘Lifestyle Brand’ and as it continues to re-define all that we do and how we do it, it becomes more and more challenging to remain agile, adaptable and relevant. What impact does this have on you and the way you manage your business, your workflow, your clients, your production and creative process?

The Advertising Production Club is proud to present an evening with a panel of Industry Experts that will create an open dialogue and conversation to learn just how we deal with the touch points and the ‘pain points’ that technology has created.

Moderator: Jimmy Levin, Career Coach & Talent Acquisition Specialist, Job Search Therapy

Panelists:

- Bethany Mach, Executive Director, Global Client Lead, Mindshare NA
- Kyla Jacobs, Global Business Development Director, TBWA/WW (Omnicom)
- April Ayala, Director, Technical Operations, Spies & Assassins (K&B)
- Paul Nicholson, SVP, Production & Technology, Showtime Networks, Inc

For more details, please visit: http://www.apc-nyc.org/category/events/