Where They Are, and What They Did: Connecting Location Data to Actions
Delivering mobile ads to consumers based on their physical location has become part of the standard marketing toolkit but confirming effectiveness of location advertising remains elusive. At the Mobile Media Summit, panelists discuss the best ways to quantify actions and know if location campaigns stimulated sales or moved a consumer down the purchase funnel.
- Summer Slater, Partner, Director of Strategy, Mindshare NA
- Amber Kirby, Entertainment Partnerships, Waze
- Guillaume Lelait, EVP, U.S. Managing Director, Fetch
- Kristine Segrist, Client Lead & Digital Product Development DIrector, MEC
For more information, please visit: https://mobilemediasummit.com/los-angeles-2016/