SXSW Interactive | Panelist: Armin Huska

  • Courtyard Marriott, Rio Grande Ballroom 300 East 4th Street Austin, TX, 78701 United States

Quantum Receptivity: Targeting Mobile Moments

For decades, advertising has relied on demographics to determine audience. But in 2016, demographics simply don't tell the whole story. Proximity tools like beacons have added the element of context to audience targeting, and now, the element of timing. Early campaigns indicate that targeting people based on "when" they are in the purchase cycle could lead to significant results.

The next big thing in advertising will determine when -- not just who and where -- shoppers are in the path to purchase. Join this panel of experts as we discuss “Quantum Receptivity” and explore how to target consumers at the perfect time, based on their offline shopping habits.

Moderator: George Slefo, Technology Reporter, Advertising Age


- Armin Huska, Chief Digital Officer, Mindshare Canada
- Todd Dipaola, CEO, inMarket
- Bernard Gomez, Partner, Crescendo Collective

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