The Programmatic Summit | Speaker: George Musi

  • Doubletree Miami Hotel 711 Southwest 72nd Avenue Miami, FL, 33144 United States

Magnifying Measurement and Moving It To Mobile

One of the benefit claims in favor of programmatic is its ability to effectively measure audience media impressions across platforms. As consumers move towards using mobile as their first point of access, this panel addresses the benefits AND challenges of tracking audiences that can be “mapped” as well as measured.

Speaker: George Musi, Managing Partner, Analytics, Insights and Attribution, Mindshare North America.

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