Cynopsis Snapchat boot camp is where advertising and media leaders provide the background and the hands-on practice to become a Snapchat specialist. This panel will present a set of metrics that can help to efficiently sift through the data and create a smart evaluation of a Snapchat campaign.
The Measurement & Metrics Puzzle
- Jon Mottel, Associate Director, Paid Social, Mindshare NA
- Tal Chalozin, Co-founder & CTO, Innovid
- Cameron Curtis, Editor in Chief, Snapchat Discover Channel, Foodnetwork.com
- Alec McNayr, Co-founder, McBeard
- Ross Clark, VP & GM, Sweet
- Mike Mikho, CMO, Laundry Service
- Skyler Bouchard, Food Blogger & Entrepreneur, Dining with Skyler
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