HRMAC Summit 2016: Moderator: Sarah Hulsey

Effectively Leveraging Social Media to Build Your Employment Brand

At this HRMAC event, our panel of business leaders will explore how organizations can begin to build a successful employment brand in social media and other avenues that will resonate with existing and future employees. Panelists will share best practices of successful Employment Value Proposition builds and how to drive from this basic principle to an overarching strategy that will drive the bottom line within your organization. Additionally, we will look at the ongoing question of who truly owns the employment brand – marketing, HR or some combination thereof and how to construct teams that can make all the difference in your company’s perception to stakeholders throughout the employment lifecycle.


Sarah Hulsey, Director of HR, Mindshare


  • Alicia Johnson, Brand Marketing Specialist, Sprout Social
  • Jessica Masterson, Vice President, Communications and Public Relations, Allstate
  • Jill Bockenstette, Senior Marketing Consultant, LinkedIn

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