Advertising Week | The Local Summit | Panelist: Jeff Malmad

  • Hard Rock Cafe 1501 Broadway New York, NY, 10036 United States

Panel: Navigating Location

Location marketing means more than targeting consumers based on their locale; it's about delivering meaningful branded experiences, and there is no one-size-fits all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn't, and where the industry is headed next.

Moderator: Jordan Grossman, U.S. Head of Sales, Waze

- Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare North America
- Erika Altman, Director of Account Services, Kinetic
- Adam Shlachter, SVP, Media, Digitas

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