Panel: Navigating Location
Location marketing means more than targeting consumers based on their locale; it's about delivering meaningful branded experiences, and there is no one-size-fits all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn't, and where the industry is headed next.
Moderator: Jordan Grossman, U.S. Head of Sales, Waze
- Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare North America
- Erika Altman, Director of Account Services, Kinetic
- Adam Shlachter, SVP, Media, Digitas
For more details, including registration information, please visit: http://www.advertisingweek.com/calendar/-the-local-summit-presented-by-yp-seminar-2015-09-30-900