Advertising Week | Panelist: Jeff Malmad

  • Liberty Theater 234 West 42nd Street New York, NY, 10036 United States

Year of the Connected Consumer

Under Armour, a leading sports apparel and footwear company, has built the world's largest connected fitness community with over 140 million users globally. Join us for an interactive panel that will focus on the Connected Lifestyle consumer movement and how wearable technology and connected data are changing the ways brands advertise to this mass target of always-on consumers.


- Warren Kay, Vice President, Global Advertising, Under Armour
- Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare NA
- Richard LaBonté, HARMAN Lifestyle Division, Harman Kardon
- Geoff McCleary, Senior Vice President, Group Director, Mobile, Digitas Health
- Stephen Root, Vice President, Global Client Innovation Marketing, Visa, Inc.

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