Advertising Week | IAB MIXX | Presenter: Greg Manago

Unruly presents: Emotional Advertising: Boosting Attention, Engagement and Driving Sales: Join Unruly in a research-filled and case study-driven presentation on how to create emotional video content and target audiences most likely to engage with your brand. We’ll test a video ad, compare your results to a sample audience, and demonstrate the new Unruly Custom Audiences to highlight how highly emotional targets differ from a brand’s more general target audience.