Advertising Week | IAB MIXX | Presenter: Greg Manago

  • Crown Plaza Hotel 1605 Broadway at 49th Street New York, NY 10019

Emotional Advertising: Boosting Attention, Engagement and Driving Sales

Emotional advertising is quickly becoming a hot topic in the industry. Research shows that 70 percent of viewers who experienced an intense emotional reaction were very likely to buy the product. To improve the effect of emotional advertising, Unruly launched a new product that applies the emotional graph to paid video distribution, creating unique emotional programmatic data segments. The initial results are strong--the emotionally targeted audience shows a 15 percent uplift in video completes vs. the brand’s target audience and also has brand favorability and purchase intent uplifts of 65 percent to over 100 percent.

Join Unruly and Mindshare in a research-filled presentation on creating emotional video content and target audiences most likely to engage with your brand. We’ll test a video ad, compare your results to a sample audience, and demonstrate the new Unruly Custom Audiences to highlight how highly-emotional targets can differ from a brand’s more general target audience.

Presenters:

- Richard Kosinski, President, US, Unruly
- Greg Manago, Creative Development and Production Lead, Mindshare Content+ and Entertainment

For more details, please visit: http://www.iab.net/mixx/1697678/agenda