Panel: Scaling the Niches, Finding Efficiency Among the Moments
Sure, you can find this infamously media-averse generation on Snapchat, Instagram, via a shared comedy clip or during a flash Meerkat insta-cast. But these noble efforts to capture Millennial attention in a new media economy of fragments and moments are bespoke, expensive, niche. Yet the fundamental dilemmas remain – scale and efficiency. How can marketers chase Millennials into all of the proverbial “places they live” with demonstrable ROI, shared learnings, repeatable results?
Moderator: Lisa Mabe, Founder and CEO, Green Purse PR
- Mark Potts, Head of Insights, Mindshare NA
- Ian Chee, Chief Strategy Officer, MRY
- Paul Jankowski, Founder/Chief Brand Strategist, New Heartland Group
- Dana Friedman, Associate Planning Director, Maxus
For more details, including registration information, please visit: http://www.mediapost.com/engage-millennials/agenda/