MediaPost's Engage: Millennials | Panelist: Mark Potts

  • Radisson Martinique on Broadway 49 West 32nd Street New York, NY, 10001 United States

Panel: Scaling the Niches, Finding Efficiency Among the Moments

Sure, you can find this infamously media-averse generation on Snapchat, Instagram, via a shared comedy clip or during a flash Meerkat insta-cast. But these noble efforts to capture Millennial attention in a new media economy of fragments and moments are bespoke, expensive, niche. Yet the fundamental dilemmas remain – scale and efficiency. How can marketers chase Millennials into all of the proverbial “places they live” with demonstrable ROI, shared learnings, repeatable results?

Moderator: Lisa Mabe, Founder and CEO, Green Purse PR


- Mark Potts, Head of Insights, Mindshare NA
- Ian Chee, Chief Strategy Officer, MRY
- Paul Jankowski, Founder/Chief Brand Strategist, New Heartland Group
- Dana Friedman, Associate Planning Director, Maxus

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