Mobile Marketing Summit: Wearable & Holiday Focus | Panelist: Kristine Munsen

  • Time Life Building 1271 6th Avenue New York, NY, 10020 United States

How Media Planning and Buying for Phones, Tablets and Wearables Will Evolve this Holiday Season

As adoption of mobile for media and entertainment consumption as well as purchases accelerates, the nature of advertising and marketing is changing. With that evolution comes a shift in how agencies buy media on publications, search engines and social platforms whose primary interaction with consumers is now via Web and applications on smartphones and tablets. This session will discuss:

- How advertising and media buying agencies view media planning and buying on mobile versus other media channels
- Effect of the shift of media and video consumption to mobile on advertising and marketing
- Identifying different patterns of behavior on different devices
- Programmatic’s role on media buying across digital channels
- Measuring the effectiveness of mobile media buys

Moderator: Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily


- Kristine Munsen, senior partner and managing director, Mindshare
- Ed Chater, senior vice president of ad tech, Somo
- Megan McCurry, senior vice president and group media director, DigitasLBi

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