Advertising Week | Panelist: Matt Anderson

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Transparency and Openness in Programmatic: What it Means, Why it’s Crucial, and How We Get There

Everyone agrees that 2015 is the Year of Transparency, but no one seems to agree on what that actually means, how we actually accomplish it, or even why it’s necessary. Join our panel of industry players from all sides of the ecosystem to determine what transparency and openness mean in programmatic, what’s holding them back, what an ideal level of transparency in programmatic is, and why it’s critical to embrace.

Panelists:

- Lizzie Komar, Director of Research and Insights, Index Exchange
- Matt Anderson, Managing Director, Senior Partner, Mindshare
- Julie Clark, VP of Programmatic Sales, Hearst Core Audience
- Kelly Roark, GM, Programmatic, Mail Online
- Sam Cox, Vice President, Open Global Media Partnerships, MediaMath
- Chip Schenk, VP, Programmatic Sales & Strategy, Meredith

For more details, including registration information, please visit: http://www.advertisingweek.com/calendar/-index-exchange-seminar-2015-09-28-1015