MITX Data Summit | Panelist: Jasme Bantens

  • Microsoft Technology Center 255 Main Street Cambridge, MA USA

Tips for Generating Data & Analytics Insights in a Fast-Paced Agency Setting

Though every agency has a unique approach to analytics, the sharing of experiences can help strengthen teams, processes and toolsets. This panel of representatives from agency analytics teams will discuss how data and analytics are used at their agencies. What are the challenges, wins, and opportunities they come across? What are the processes followed and tools used? And how do they integrate analytics into the everyday agency process? Attendees of this session will leave with tips for generating data and analytics insights in a fast-paced agency setting.

Moderator: Judah Philips, Author, "Building a Digital Analytics Organization" (@judah)

Panelists:

- Jasme Bantens, Managing Director, Digital Insights, Mindshare North America (@jbantens)
- Leon Barsoumian, SVP/Group Director, Analytics, Research & Technology, Havas Media (@leon.barsoumian)
- Matthew Diehl, Director, Organic Search & Analytics, Charles River Interactive, Inc. (@matthewdiehl)
- Richard Grogan, VP, Measurement & Analytics, AMP Agency (@richgrogan)
- Seb Maitra, EVP, Analytics, Hill Holliday (@Sebmaitra)