Integrated Marketing Week | Presenter: George Musi

  • Millennium Broadway Hotel New York 145 W 44th St New York, NY, 10036 United States

Holistic Marketing in the Age of the Marketing Cloud

The process for executing marketing campaigns has undergone a major revolution in recent years as the channels, devices and tactics used to market to consumers have significantly changed and fragmented. Today, marketers and their partners are increasingly responsible for the end-to-end consumer decision journey. With a marketing cloud, marketers can unite the many IDs a consumer may have across channels and devices to create a holistic profile, connect interactions from any channel or device, and leverage the volume, variety, velocity and veracity of data and robust analytics (including models and self-learning algorithms). The end goal is to enlighten, empower and enable marketers to deliver the right message to the right consumer about the right experience in the right channel at the right time to drive relevance & receptivity to maximize response.

Presenter: George Musi, Managing Partner, Analytics, Insights and Attribution, Mindshare