The Advertising Club of New York | Panelist: Joe Maceda

  • Helen Mills Theater 137 W 26th St New York, NY, 10001 United States

The Breakfast Club: Thought Leadership Series

Some of the most creative thinkers from brands, agencies and media companies will take a 360-degree look at the provocative topics challenging our industry today. Join the AD Club for a series of conversations that will be sure to ignite debate, progressive thinking and tactical insights to take back to the job.

Session 1 - Brand Storytelling:

Marketers need to be savvy in how to best communicate their brand messaging through today’s varied content dissemination channels and tackle issues such as:

- Communicating an authentic brand message
- The role of data/research and measurement in the development of premium content
- Aligning with the right publishers in the right environments
- Data driven promotion and programmatic’s role
- The concept of the “celebrity” editor
- How marketers can leverage current events to communicate their brand messages

Moderator: Kelly Andresen, Director, Ad Innovations & Product Strategy, The Washington Post

Panelists:

- Joe Maceda, Managing Director, Invention Studio, Mindshare North America
- Anna Griffin, SVP, Global Marketing, CA Technologies
- Caleb Hunt, Managing Director, Global Branding, Citigroup
- Lisa LaCour, VP Global Marketing, Outbrain

For more details, please visit: http://www.theadvertisingclub.org/content/breakfast-club-thought-leader-series-1