MediaPost's IOT: Advertising | Panelist: Jeff Malmad

Discussion: The World of Wearable Ads

More technology is being worn to track sports activity, exercising, healthcare and even to take photos and videos automatically. Wearables like Apple Watch are acting as quick access points for smartphone-captured information and even payments. This panel delves into the new types of wearable messaging and what these new shrunken “ads” will look like. What does wrist advertising look like? It’s not only up close and personal, it’s always but a glance away.

Moderator: Ian Beacraft, Manager, New and Emerging Technologies, Leo Burnett


- Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare NA (@1od)
- Jon Anselmo, SVP, Digital Partnership Strategy, Innovation and Negotiations, MediaVest
- Jordan Gray, Manager, Creative Lab, Organic
- David Womack, Executive Creative Director, Mobile & Internet of Things, R/GA NY

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