Accelerating Metrics and Measurement: The REAL KPI’s Driving Video Adoption
As TV and digital collide, the standards and metrics used to evaluate reach and impact, require new ways of thinking and measuring.
Hear from leaders in media buying and selling, as well as online, TV and measurement companies as they debate the challenges and opportunities in quantifying video success. Learn about the KPI’s that matter most, and how to accelerate your video business through smarter metrics and measurement.
Moderator: Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence
- Jonathan Hsia, Managing Partner, Digital Investment Lead, Mindshare North America
- Cortney Henseler, Director of Consumer Analytics & Research, AOL
- Sean Coar, Group Vice President, Strategy & Business Decisions, Time Warner Cable
- Peter Chelala, Vice President Mobile and Video Advertising Sales, Viacom
More information available here: http://www.iab.net/events_training/2015/digitalvideo/overview