TV & Film Finance Forum East | Panelist: Greg Manago

  • Dream Hotel Downtown 355 W 16th St New York, NY, 10011 United States

Strategic Approaches to Brand Funded Programming

Brand funded content is as old as the mediums that it’s carried on. Yet with all the buzz around brand integration – it would seem that it was invented yesterday. For the longest time, it had the reputation of lacking the discipline to track its ROI, but with new technology advancements and social media interaction, this is no longer the case. During this session, we will see how these experts have been able to help execute successful brand funded TV shows and online videos, plus gain insight into the most effective strategies to make your branded content stand out and keep both your advertisers and fans engaged.

Moderator: Eileen Burke, Founder and Managing Principal, West End Capital and Advisory


- Greg Manago, Executive Producer, Mindshare Content+ and Entertainment
- Shaun Clark, Partner, Sheppard Mullin
- Alex Friedman, President, Ruckus
- Kaila Roti, Senior Content Producer, OgilvyEntertainment

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