MIPTV 2015 | Speaker: David Lang

  • Palais des Festivals Boulevard de la Croisette 06400 Cannes France

Brands, The New Programmers: The Storytelling Singularity

Agencies have become specialists in creating content for their clients that resonates with broad appeal but also speaks to people individually. Learn from three experts in the agency content-creation world on how they walk the tightrope between delivering for their client and entertaining the audience. Session done in partnership with Adweek.

Moderator: James Cooper, Editorial Director, Adweek

Speakers:
- David Lang, Chief Content Officer, Mindshare North America
- Claudia Cahill, Chief Content Officer, Omnicom Media Group/The Content Collective
- Olivier Gers, Global President, LiquidThread, Starcom MediaVest Group

Source: http://www.my-mip.com/en/Sessions/9902/BRANDS-THE-NEW-PROGRAMMERS-THE-STORYTELLING-SINGULARITY