IAB Mobile Marketplace | Keynote Speaker: Jeff Malmad

  • Crowne Plaza Hotel - Times Square Manhattan 1605 Broadway at 49th Street New York, NY 10019 USA

Defining Mobile & Mobility – It’s About People!

In the age of wearables, in-car, and Internet of Things, how is mobile even defined? Forget about devices, platforms, and screens. Mobile is behavior. Learn how to create consumer-centric experiences for a world gone mobile.

Presented by Jeff Malmad, Head of Mobile and Life+ for Mindshare North America

For more details, please visit: http://www.iab.net/events_training/2015/mobile/agenda